How To Create An
Automated Income Producer
One of my favorite net marketing tasks is
creating a FREE report or e-course and watching it fill with subscribers on an
autoresponder.
You might not realize that this is one of the
easiest and best methods of selling your products or affiliate products because
you develop a rapport or relationship with your subscribers by giving them
quality information. Remember its quality not necessarily quantity that will
endear or at least brand yourself as someone they come to know and respect.
So how do you create an e-course that, once its
uploaded to your autoresponder, is a forget and walk away list builder?
Here's the way I do it, at least most of the
time :o)
1. Pick a subject you know a little about and
research it to see if there is a demand or need to know. The best way to
research for a subject is to visit the discussion boards or forums. Do a search
on Google for the subject, for instance, if you were interested in writing about
poodles, you might search for "dog discussion groups". See what people
are talking about and what concerns, problems and issues they have with poodles
or maybe another type of dog.
Next, after determining their is a need for
this information, you can start writing or do a search for other articles,
reports on poodles to get ideas and content. You dont want to just copy/paste
from an article as that is plagiarism or infringement of copyrights. You can
rearrange or change the wording so that it is distinctly different and use that
content. Or you can ask the author for permission to use his article, with or
without any resource box.
2. Now that you have at least one message or
lesson completed, you need to set up your autoresponder. If you don't have one,
there are a lot of them online, and I've used many and can tell you that some
are good and some Are bad and some so-so. One I use is IsoResponder and it has
many good features like a 2,000 subscriber import per day, personalization,
tracking how many many opened your email message, a very fast support system and
much more.
Basically, you want one that allows unlimited
lists, unlimited imports and double opt in subscription (that means the
subscriber has to confirm their subscription before they are added. With the
CAN-SPAM Act you must be very careful and protect yourself from being accused of
spamming. By double opt ins you get the IP # and date they subscribe which will
be enough evidence to counter any false accusation.
Because each a/r is set up differently, you
will need to read the instructions on how to set it a new list.
Once you a/r has you first message uploaded,
with personalization so that the subscribers first name is used in the message,
you are ready to begin building your subscriber base.
3. Building Your List
Depending on your a/r you can build your
subscriber base in three ways.
Create a form that you insert on your web page.
Remember to create the thank you page which the subscriber will be re-directed
to automatically after filling in the form. Make it simple, "Thank you for
your subscription and look for the first lesson in your email box in the next
minute or so" is all you need. Don’t try to sell them or they will
probably be turned off and unsubscribe or just ignore your future ads. If the
a/r has this feature, use the email link in your signatures, on your web pages,
in your ads. The third way is to buy leads and import them into your a/r. This
is a great way of quickly building your list, but you need to make sure the
leads are fresh, come with an IP # and date of subscription.
I like to create a new lesson or report every
day until I have at least 7. If its an e-course then you send out your lessons
every day, but if its a report or other message, then space them out to every
other day...at least. You don’t want them to think you are hammering them with
ads.
4. Your Ads
I like to call my ad in each lesson, This
Lesson Is Sponsored By. Most readers aren’t turned off by this one ad as they
are with the lesson sprinkled with ads and your affiliate links. Make the
sponsor something that is related to your topic. In the case of the poodle
e-course you wouldn’t want to sell bird food :o) Dog biscuits, poodle trimming
tools, or flea powder would be on target. If you don’t have a product to sell,
go to Commission Junction, Linkshare or BeFree.com which lists 100s of affiliate
products and its fr.ee to join. Or do a search on the search engines.
Keep
building your e-courses and reports and watch your sales and income soar!
___________________________________________________________
Dan
Farrell is the owner of Build An Ebusiness On A Shoestring. You can find related
articles and a free newsletter here. Make
Money Online
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(This
is a shareware article. Use it on your site or in your newsletter for zero cost,
quality content! Bio section, including this shareware notice, must remain
intact and links must be live if you use it on your site.)
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