It is VITAL that you understand
Herd Mentality, not just to protect yourself against it, but to make use
of it in your own Marketing efforts. Herd Mentality is the
easy-to-understand term for Mass Psychology. And mass psychology is a
subject you must get a basic grasp of, to make sure you understand what
is going on around you. You'll see it time and time again on the
Internet...
Top "guru", Mark
Joyner, does a great job of beating the drum for CashEvolution and,
before you know it, there's a stampede to sign up at $25 a month, and
people are getting trampled in the rush to jump over the edge of the
cliff. Hey, dry your tears - I was there, too (for a couple of weeks)
CashEvolution couldn't handle the extra business, their servers went on
overload, emails didn't get answered, the New Zealand IRS got involved,
Mark Joyner pulled out and moved on to promote Guerrilla Marketing
Bombshells, and poor old Joe and Jane Marketer were left with severely
depleted bank accounts, wondering which particular herd leader they
should follow next :-)
Hey, I'm not saying you shouldn't
try things out, I'm just suggesting you take a step back and examine the
facts before and after you leap. If necessary, get out and cut your
losses before you are in it too deep to beat a dignified retreat. You
maybe saw the ads for "KISS" that were flying round the email
system in January 2003. Here's how their ad read...
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Thought you should be told this
TODAY! YOUR LIFE WILL NEVER BE THE SAME AGAIN...
* FACT 1: KISS can retire you in
180 DAYS!!
* FACT 2: 1 day to $7 28 days to
$5000 180 days to $6 MILLION .... MONTHLY and AUTOMATICALLY!!!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Incredible isn't it! This heap of
unadulterated gibberish was being pushed around by a company called
cyberwincity.com who run lotteries and casinos! (Now there's a company
I'd trust my life-savings with!)
But you know what? HERD MENTALITY
caused thousands and thousands of would-be marketers to believe the line
(which I didn't show above) that said "Everybody's getting on the
KISS bandwagon now. Don't let it leave without you." And off they
all went to give these people $20 a month of their hard-earned money.
The only people due to make $6 million out of this are the owners of
cyberwincity.com, who are probably right now comatose on a white-sand
beach in the Caribbean!
How is it that normally sensible
people can get drawn into something as transparently dumb as this? The
answer lies buried in our self-survival system. It's a deep-rooted
desire not to get left out. As humans, we share many common
traits.
No matter what nationality, color
or creed, the fear of loss almost always outweighs common sense (Join
KISS or everybody else will make money from it and you won't.) And it's
a key principle of your Online Health Check to understand these triggers
so you can use them effectively in your own marketing.
The first nine words on one of my
websites are "DON'T GET LEFT BEHIND!" - "YES! You, Too,
Can Discover..." Notice the triggers... "get left behind"
and "you, too" Already the reader is beginning to suffer a
sense of loss! What is it that other people already have or know, that
he/she doesn't? And I set that trigger in the very first sentence! Also,
by understanding these Herd Mentality triggers, you can build a shield
with which to protect yourself when faced with someone using the same
technique on you.
Start today... Mentally dissect
all the adverts you come across. Ask yourself the simple question,
"Are these claims realistic?" Forget the schemes that have no
product (of value). "Get ten more people to sell our rubbish
report, and we'll give you an extra rubbish report", does NOT
qualify as a product! You should look for serious, quantifiable,
products. Forget the claims of how many other people have already joined
this scheme. They're probably not true anyway. Forget the insistence on
how you should do it before the price goes up. It's a lie. Forget the
mathematics of full matrixes. To fill a 9x9 matrix, you would need to
sign up 387,420,489 people! There's about as much chance of that as
there is of winning a national lottery without buying a ticket. Every
man, woman, child and baby in USA would have to sign up under you 1½
times to fill that matrix! Forget the statistics.
Remember what Benjamin Disraeli,
the British Prime Minister is quoted (by Mark Twain) as saying...
"There are three kinds of lies: lies, damned lies and
statistics." Just ask yourself the simple question... Does This
Make Sense?
* FACT 1: KISS can retire you in
180 DAYS!! Er... yeah? (Does this make sense?)
* FACT 2: ... 180 days to $6
MILLION Duh! (Does this make sense?) When you ask yourself that simple
question, something as dumb as "KISS" becomes a
put-it-in-the-trash-no-brainer doesn't it. That's not to say that
"KISS" or any scheme like it isn't going to pay you some money
but, if the owners are prepared to bullsh*t you on that grand scale,
they clearly don't rate your intelligence too highly.
Mostly, schemes like this are
just looking for idiots who will send them their money (and wonder why
their bank account is growing smaller!). The only winners are those who
get in very early, which includes the owners, of course! People who join
these matrix-based (read: pyramid) schemes at the end of their (usually
short) lifecycle get burned! The problem is, you never know if it's
nearing the end ... so best stay away altogether! NOW you know why this
series of emails is so important to you. If it does nothing else, it
will give you the information you need to STOP promoting garbage, and
choose, instead, good products and services.
The dangers of Herd Mentality
will always be there. It's human nature. As a prospective Internet
Mega-Star, it's your job to USE IT in your promotions and to IGNORE IT
in assessing other people's products. We'll talk more about Herd
Mentality as this series progresses... It's a key issue
Until next time, Here's my hand
for success,
Mark Creighton
P.S. This was the fourth in a
series of Internet Marketing Bulletins that are focused on home business
opportunities on the Web. At some point in the future, these bulletins
may contain links to commercial web sites If you believe that seeing
such a URL will cause you to determine that such an email is spam,
please do the sensible and logical thing and UNSUBSCRIBE from this
series using the link provided at the bottom of the page, or reply to
this email with the subject: re-move.
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